Laser Cutting · 2022年6月8日

Take a look at the importance of laser marking machines in product anti-counterfeiting. Which one does the business care about most?

Take a look at the importance of laser marking machines in product anti-counterfeiting. Which one does the business care about most?

Piracy is rampant, disrupting the market, and causing pirated merchants to lose both brand and money benefits. Therefore, they have to take certain anti-counterfeiting measures. In product anti-counterfeiting, laser marking machines are widely used, and laser anti-counterfeiting cannot be smeared. The permanent marking feature of, has been absolutely recognized by merchants.

Laser marking anti-counterfeit QR code

 

The product ID is like our personal ID. The anti-counterfeiting technology of the product should be tailor-made. For each product, the anti-counterfeiting mark that conforms to the product's own characteristics is designed to be the anti-counterfeiting mark that can really solve the problem, not just a fake. It is the most common anti-counterfeiting technology to mark important information such as proprietary barcodes, two-dimensional codes, brands, and logos by laser marking machines.

 

It is worth noting that it is not a laser marking machine that can perform laser anti-counterfeiting marking on different materials. For example, fiber laser marking machine is suitable for any metal (non-metal) material, and CO2 laser marking machine is suitable for most non-metal materials. The UV laser marking machine is more suitable for the high-end market of ultra-fine processing, such as LCD liquid crystal glass two-dimensional code marking, glassware surface drilling, metal surface coating marking, etc. When choosing a laser marking machine, businesses must Choose laser marking machine products based on actual needs.

 

Fiber laser marking machine

 

So, what is the importance of laser marking machine in product anti-counterfeiting?

 

1. Enhance the company's image and combat piracy. The existence of anti-counterfeiting marks gives products uniqueness, and counterfeit products have nowhere to hide. This is also the point that businesses care about most.

 

2. Let the products have levels and have a certain promotion effect on sales. Compared with some products without anti-counterfeiting marks, consumers are more willing to buy products with anti-counterfeiting marks.

 

3. It can advertise the product invisibly and reduce the cost of publicity. When we check whether the product is genuine, we can immediately know which company it belongs to.

 

4. It adds a selling point to the product, enhances the brand image, enhances the brand awareness of the product, and is trusted by consumers.

 

5. Goods can be managed better. The existence of anti-counterfeiting marks is equivalent to adding bar codes to the products, which is convenient for merchants to better understand product information during management.

 

Laser marking anti-counterfeiting production date

 

For businesses, anti-counterfeiting must be the first priority. For example, the N95 mask of 3M during the epidemic period can identify fake masks on the market by checking the laser anti-counterfeiting. Another example is the anti-counterfeiting of the production date and so on. Of course, the laser marking machine is not only laser anti-counterfeiting, it is also a product marketing tool, the logo that never falls off, greatly improving the service life of the product logo.

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